creative director: 2022-2023
Wellington's
Wellington’s is a locally owned and operated restaurant. With humble beginnings, they got their start in a small space in a crowded strip mall but opened their flagship location overlooking Northwest Arkansas in early Spring 2023.
Wellington's has it all: a phenomenal Chef, an expansive liquor and cigar collection, and a gorgeous new location overlooking a rapidly-growing area of Northwest Arkansas.
Our focus was to improve the quality and consistency of all marketing, streamline promotion of the restaurant's new location, and improve offerings, events, & community outreach.
- Improved brand consistency and storytelling: expansive high quality content marketing of team, culinary culture, products, specials, & events.
- Amassed over $300k in stunning media in under 6 months on a budget of only $10k.
- Improved social media impressions by over 1500% in 90 days.
- Promotional content reposted by top cigar brands & alcohol distributors.
- Managed a team of high-achieving junior creatives and established a referral network to support creative freelancers in my local community.
- Introduced Reels, which consistently out-performed all other content across each platform.
- Established a YouTube channel.
- Raised baseline engagement over 2%.
